McVitie's ANZ
Sydney, Australia
Social Content Creation for Mcvitie's
Mcvitie's is the global biscuit brand, known in Australia for their delicious Digestive's Biscuits, Jaffa Cakes and FLIPZ.
Working as the Social Creative Lead at digital agency True Sydney, I was responsible for the creative direction and ideation of all content for the McVitie's social media pages in Australia and New Zealand.
- Creative Direction
- Photography
- Retouching
- Video Editing
- Ideation
- Production


Videography and edit -@ramoneminchero.
Talent - @noahfuzi
Creative Direction - Lily Brown
Statics and Retouching - Lily Brown
Flipping For FLIPZ Series - Skate

Videography - @ramoneminchero.
Talent - @gracie.s & @ladychika
Creative Direction - Lily Brown
Video Edit - Lily Brown
Flipping For FLIPZ Series - Dance

Flipping For FLIPZ Series - Cliff Jumping
Videography and edit -@ramoneminchero
Talent - @nathan_smith741
Creative Direction - Lily Brown
Statics and Retouching - Lily Brown