Yum and then some.
How do we establish McVitie’s as more than just Digestives to main grocery buyers? Through a digital, social and tactical assault on the tastebuds of Australia of course.
Launching the social media for McVitie's Australia/New Zealand, I was tasked with creating mouthwatering social content for hungry snackers.
Strategic Ideation.
Production.
Creative Direction.
Styling.
Photography.
Retouching.
Work completed in current role as Creative Lead at Digital Advertising Agency True Syd.
Videography and edit -@ramoneminchero.
Talent - @noahfuzi
Creative Direction - Lily Brown
Statics and Retouching - Lily Brown
Skate.
Flipping For FLIPZ...
Cliff Jumping.
Videography and edit -@ramoneminchero
Talent - @nathan_smith741
Creative Direction - Lily Brown
Statics and Retouching - Lily Brown