Social Content Creation for Mcvitie's

Mcvitie's is the global biscuit brand, known in Australia for their delicious Digestive's Biscuits, Jaffa Cakes and now FLIPZ. 

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Working as the Social Creative Lead at digital agency True Sydney, I was responsible for the creative direction and ideation of all content for the McVitie's social media pages in Australia and New Zealand. 

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The video content featured below was shot by the very talented Ramone Mincherro, who worked alongside me to produce high-quality content on a budget. 

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All images featured below were shot and edited by yours truly. 

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- Creative Direction

- Photography 

- Retouching 

- Video Editing 

- Ideation 

- Production

Videography and edit -@ramoneminchero. 

Talent - @noahfuzi

Creative Direction - Lily Brown 

Statics and Retouching - Lily Brown

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Flipping For FLIPZ Series - Skate

Videography - @ramoneminchero. 

Talent - @gracie.s & @ladychika

Creative Direction - Lily Brown

Video Edit - Lily Brown 

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Flipping For FLIPZ Series - Dance

Flipping For FLIPZ Series - Cliff Jumping

Videography and edit -@ramoneminchero

Talent - @nathan_smith741

Creative Direction - Lily Brown 

Statics and Retouching - Lily Brown

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