McVitie's ANZ

Sydney, Australia

Social Content Creation for Mcvitie's

Mcvitie's is the global biscuit brand, known in Australia for their delicious Digestive's Biscuits, Jaffa Cakes and now FLIPZ. 

Working as the Social Creative Lead at digital agency True Sydney, I was responsible for the creative direction and ideation of all content for the McVitie's social media pages in Australia and New Zealand. 

The video content featured below was shot by the very talented Ramone Mincherro, who worked alongside me to produce high-quality content on a budget. 

All images featured below were shot and edited by yours truly. 

- Creative Direction

- Photography 

- Retouching 

- Video Editing 

- Ideation 

- Production

Videography and edit -@ramoneminchero. 

Talent - @noahfuzi

Creative Direction - Lily Brown 

Statics and Retouching - Lily Brown

Flipping For FLIPZ Series - Skate

Videography - @ramoneminchero. 

Talent - @gracie.s & @ladychika

Creative Direction - Lily Brown

Video Edit - Lily Brown 

Flipping For FLIPZ Series - Dance

Flipping For FLIPZ Series - Cliff Jumping

Videography and edit -@ramoneminchero

Talent - @nathan_smith741

Creative Direction - Lily Brown 

Statics and Retouching - Lily Brown