Yum and then some.

How do we establish McVitie’s as more than just Digestives to main grocery buyers? Through a digital, social and tactical assault on the tastebuds of Australia of course. 

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Launching the social media for McVitie's Australia/New Zealand, I was tasked with creating mouthwatering social content for hungry snackers.

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Strategic Ideation.

Production.

Creative Direction.

Styling.

Photography.

Retouching.

Work completed in current role as Creative Lead at Digital Advertising Agency True Syd.

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Flipping For FLIPZ...