Hydralyte - a family fave. With high brand awareness but low household penetration. Our role was to take this well-known name, get it into more Aussie homes, educate on usage and have Hydralyte consumed more often across these diverse dehydration occasions.
Fact: Hydralyte is not just for hangovers. There’s sweaty exercise on a hot day. Pregnant Mums could benefit from some fast-acting electrolytes too. Kids and the elderly are also more prone to dehydration. Our social content showcased opportunities for Hydralyte usage across all ages and stages of life and people actively engaged with the content, with 1,736 comments (80% positive or neutral) and 1,137 tagged friends.
Work completed in current role as Creative Lead at Digital Advertising Agency True Syd.