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Thirsty Aussie's.

80% of Australians suffer dehydration, and can’t identify the signs. Aussie's only drink around 1.3L of water per day, well below international guidelines.

Challenged with educating the masses on the signs and symptoms of dehydration, the once static 'Eff's' from Hydralyte's organic social came to life. 

Strategic Ideation.

Creative Direction.

Character design.

Voice over.

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